On his quest to build a business from Japan to the rest of Asia, Takuji Kitagawa considered many ideas—from an experiential matcha brand to a fintech platform. So why did he land on opening a "snack bar"?

In this episode, Takuji and Creative Director Jin dive deep into the thought process. Learn about the business ideas that didn't make the cut and the unique strengths of the humble snack bar: a place for accidental connection, a business model with low inventory risk, and a "huge, unexplored market" in the age of AI. This isn't just about drinks; it's about creating the future's "third place."