You are hooked throughout a James Bond Thriller, can we do the same for your customers and employees, assuming no competing brand will.
So often your customers want to tell a story, they want to be interesting to their friends, you are rarely giving them something tellable to brag with.
In this episode Adam tells us why this is super important booster of your experience and how can you achieve that.
If you acting like a movie director, and your employee and customer experiences being very dramatic and tellable is something that teases your self-image, this is a must-watch.
ABOUT ADAM
Top Selling Co-Author of "This is Service Design Doing”, the co-initiator of the world's largest service design event; Global Service Jam, an Adjunct Professor for Service Design Thinking at IE Business School, Madrid and a Founding partner at WorkPlayExperience.
As a theater actor, Adam is particularly specialized in using theatrical methods in designing experience with which we share a bit of you in this episode.
Takeaways
Chapters
00:00 The James Bond Experience: Crafting Extraordinary Moments
06:54 Understanding Dramatic Arcs in Customer Experience
13:38 Transforming Employee Experience Through Dramatic Design
19:18 Creating Memorable Experiences: Thrill vs. Chill