Following a standing-room-only session at the 2025 MAPS Annual Meeting, Acceleration Point CEO Scott Thompson sits down with three industry leaders who are shaping how Generative AI is being applied inside Medical Affairs today—not in theory, but in practice. Wendy Fraser (Merck), Annamaria Crisan (Pfizer), and Rishi Ohri (Astellas Pharma) share real-world examples, critical lessons, and hard-won truths from piloting Gen AI across Field Medical teams, Medical Information, HEOR, and Omnichannel. They discuss personal productivity, process improvement, clinical risks, compliance pitfalls, and how to build trust—both with your technology and your teams. If you’re exploring how to scale Gen AI within a regulated environment, this is your roadmap.