In this OnPoint podcast episode, host Scott invites Brant, Head of Field Medical at Mallinckrodt, to discuss the complexities of Insights Generation in medical affairs. Brent emphasizes the importance of strategic planning, collaboration, and the evolving role of AI in gathering, analyzing, and reporting insights. Key topics include the necessity of having a dedicated Insights Lead, the significance of multi-channel data collection, and the impact on organizational efficiency. The episode also highlights the value of continual training, feedback loops, and showcasing the tangible results of insights. Brant and Scott share actionable strategies for improving insight programs and preparing teams to adapt to changing technologies and methodologies. Connect with Brant on LinkedIn: https://www.linkedin.com/in/brant-jarrett-636a1435/ Resources mentioned in this episode: MAPS Webinar: Putting the AI into Innovative Medical Affairs Teams: https://medicalaffairs.org/putting-ai-innovative/ Blog: Three Skills Medical Insight Leads Must Master: https://accelerationpoint.com/3-key-skills-medical-insight-leads-must-master/ OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs. OnPoint is available on several podcast platforms including the Acceleration Point YouTube channel. #MedicalAffairs #MedicalExcellence #FieldMedical #InsightGeneration   [00:00] Welcome and Catching Up [00:57] Introduction to Insight Generation [02:22] Challenges in Insight Generation [05:56] Strategies for Effective Insight Collection [19:32] Continuous Improvement in Training [20:13] The Paradox of Practice [25:17] AI's Impact on Insights [30:56] Maximizing the Value of Insights