From rental shop to marketing boss — Lachy Keevers has done it all. Live from the Snow Sports Industry Tradeshow, Austin and Matty sit down with long-time mate and XTM Marketing Manager Lachy Keevers to unpack his 20-year career in snow, from Falls Creek beginnings to managing Olympians with Oakley and leading one of Australia’s biggest winter brands. 🎙️ Recorded on-site at SIA Tradeshow 2025, this episode dives into: • Lachy’s 20+ seasons and how he turned passion into a career •...
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From rental shop to marketing boss — Lachy Keevers has done it all. Live from the Snow Sports Industry Tradeshow, Austin and Matty sit down with long-time mate and XTM Marketing Manager Lachy Keevers to unpack his 20-year career in snow, from Falls Creek beginnings to managing Olympians with Oakley and leading one of Australia’s biggest winter brands. 🎙️ Recorded on-site at SIA Tradeshow 2025, this episode dives into: • Lachy’s 20+ seasons and how he turned passion into a career •...
Ep 8 – ROJO Legacy & Loud Prints ft. Jassie Salveson | Only Friends on a Pow Day
Only Friends on a Pow Day
44 minutes
3 months ago
Ep 8 – ROJO Legacy & Loud Prints ft. Jassie Salveson | Only Friends on a Pow Day
From hand-painted headbands in the ‘80s to a global snowwear legacy, ROJO has redefined what it means to be bold, female-led and fiercely independent. In this episode, we chat with Jassie Salveson about growing up inside a snow dynasty, her powerhouse mum Jo (yes, that Jo), and the behind-the-scenes hustle it takes to run a family brand with purpose. We cover: Dopamine dressing and the retro snowwear comeback ROJO’s sustainability goals without the greenwashing fluff Supportin...
Only Friends on a Pow Day
From rental shop to marketing boss — Lachy Keevers has done it all. Live from the Snow Sports Industry Tradeshow, Austin and Matty sit down with long-time mate and XTM Marketing Manager Lachy Keevers to unpack his 20-year career in snow, from Falls Creek beginnings to managing Olympians with Oakley and leading one of Australia’s biggest winter brands. 🎙️ Recorded on-site at SIA Tradeshow 2025, this episode dives into: • Lachy’s 20+ seasons and how he turned passion into a career •...
