From rental shop to marketing boss — Lachy Keevers has done it all. Live from the Snow Sports Industry Tradeshow, Austin and Matty sit down with long-time mate and XTM Marketing Manager Lachy Keevers to unpack his 20-year career in snow, from Falls Creek beginnings to managing Olympians with Oakley and leading one of Australia’s biggest winter brands. 🎙️ Recorded on-site at SIA Tradeshow 2025, this episode dives into: • Lachy’s 20+ seasons and how he turned passion into a career •...
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From rental shop to marketing boss — Lachy Keevers has done it all. Live from the Snow Sports Industry Tradeshow, Austin and Matty sit down with long-time mate and XTM Marketing Manager Lachy Keevers to unpack his 20-year career in snow, from Falls Creek beginnings to managing Olympians with Oakley and leading one of Australia’s biggest winter brands. 🎙️ Recorded on-site at SIA Tradeshow 2025, this episode dives into: • Lachy’s 20+ seasons and how he turned passion into a career •...
Ep 13: Will Jackways – From Wanaka to the World | Only Friends on a Pow Day
Only Friends on a Pow Day
45 minutes
1 month ago
Ep 13: Will Jackways – From Wanaka to the World | Only Friends on a Pow Day
In this episode of Only Friends on a Pow Day, Austin sits down with New Zealand snowboard royalty, Will Jackways. From humble beginnings in Wanaka to competing on the world stage, Will shares his journey through competition, sponsorship, film trips, and the deep love that kept pulling him back to Japan. They dive into: Growing up in Wanaka and swapping rugby for snowboardingCompeting at Junior Worlds and the transition from comps to filmingLife as a sponsored athlete with Volcom and BurtonMem...
Only Friends on a Pow Day
From rental shop to marketing boss — Lachy Keevers has done it all. Live from the Snow Sports Industry Tradeshow, Austin and Matty sit down with long-time mate and XTM Marketing Manager Lachy Keevers to unpack his 20-year career in snow, from Falls Creek beginnings to managing Olympians with Oakley and leading one of Australia’s biggest winter brands. 🎙️ Recorded on-site at SIA Tradeshow 2025, this episode dives into: • Lachy’s 20+ seasons and how he turned passion into a career •...
