From rental shop to marketing boss — Lachy Keevers has done it all. Live from the Snow Sports Industry Tradeshow, Austin and Matty sit down with long-time mate and XTM Marketing Manager Lachy Keevers to unpack his 20-year career in snow, from Falls Creek beginnings to managing Olympians with Oakley and leading one of Australia’s biggest winter brands. 🎙️ Recorded on-site at SIA Tradeshow 2025, this episode dives into: • Lachy’s 20+ seasons and how he turned passion into a career •...
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From rental shop to marketing boss — Lachy Keevers has done it all. Live from the Snow Sports Industry Tradeshow, Austin and Matty sit down with long-time mate and XTM Marketing Manager Lachy Keevers to unpack his 20-year career in snow, from Falls Creek beginnings to managing Olympians with Oakley and leading one of Australia’s biggest winter brands. 🎙️ Recorded on-site at SIA Tradeshow 2025, this episode dives into: • Lachy’s 20+ seasons and how he turned passion into a career •...
Ep 12 – Building Faction, Forward & Candide Skis ft. Tony McWilliam | Only Friends on a Pow Day
Only Friends on a Pow Day
59 minutes
2 months ago
Ep 12 – Building Faction, Forward & Candide Skis ft. Tony McWilliam | Only Friends on a Pow Day
From Falls Creek lifty to founding one of the world’s most iconic ski brands, Tony McWilliam’s story is the definition of resilience and creativity in action. In this ep, Austin and Matty sit down with Tony - founder of Faction Skis, Ghost Apparel, now director of Forward Apparel and Candide Skis - to talk about: Starting a ski company in Switzerland with no permits or business trainingThe rise (and hard lessons) of Faction SkisWhy resilience, community, and luck matter in building a brandThe...
Only Friends on a Pow Day
From rental shop to marketing boss — Lachy Keevers has done it all. Live from the Snow Sports Industry Tradeshow, Austin and Matty sit down with long-time mate and XTM Marketing Manager Lachy Keevers to unpack his 20-year career in snow, from Falls Creek beginnings to managing Olympians with Oakley and leading one of Australia’s biggest winter brands. 🎙️ Recorded on-site at SIA Tradeshow 2025, this episode dives into: • Lachy’s 20+ seasons and how he turned passion into a career •...
