From rental shop to marketing boss — Lachy Keevers has done it all. Live from the Snow Sports Industry Tradeshow, Austin and Matty sit down with long-time mate and XTM Marketing Manager Lachy Keevers to unpack his 20-year career in snow, from Falls Creek beginnings to managing Olympians with Oakley and leading one of Australia’s biggest winter brands. 🎙️ Recorded on-site at SIA Tradeshow 2025, this episode dives into: • Lachy’s 20+ seasons and how he turned passion into a career •...
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From rental shop to marketing boss — Lachy Keevers has done it all. Live from the Snow Sports Industry Tradeshow, Austin and Matty sit down with long-time mate and XTM Marketing Manager Lachy Keevers to unpack his 20-year career in snow, from Falls Creek beginnings to managing Olympians with Oakley and leading one of Australia’s biggest winter brands. 🎙️ Recorded on-site at SIA Tradeshow 2025, this episode dives into: • Lachy’s 20+ seasons and how he turned passion into a career •...
Ep 10 – From Slopestyle Queen to Backcountry Boss ft. Anna Segal | Only Friends on a Pow Day
Only Friends on a Pow Day
31 minutes
2 months ago
Ep 10 – From Slopestyle Queen to Backcountry Boss ft. Anna Segal | Only Friends on a Pow Day
Olympian. 2x World Champion. X Games gold medallist. Filmmaker. Backcountry skier. Mentor. Mum. Anna Segal has done it all – and she’s still charging. In this episode of Only Friends on a Pow Day, Anna joins us to talk: 🏔 From comp highs to backcountry adventures 🎥 The 3-year journey of Finding The Line (and how Red Bull saved the day) ⚖️ Why women’s skiing still needs change 🎿 K2 Mindbenders, mount points, and gear hacks 🌍 Life in Pemberton, BC Whether you’re here for the ski inspo, th...
Only Friends on a Pow Day
From rental shop to marketing boss — Lachy Keevers has done it all. Live from the Snow Sports Industry Tradeshow, Austin and Matty sit down with long-time mate and XTM Marketing Manager Lachy Keevers to unpack his 20-year career in snow, from Falls Creek beginnings to managing Olympians with Oakley and leading one of Australia’s biggest winter brands. 🎙️ Recorded on-site at SIA Tradeshow 2025, this episode dives into: • Lachy’s 20+ seasons and how he turned passion into a career •...
