In this episode, we speak to an expert in the field, Chris Foy, the Chief Executive of Visit Aberdeenshire, who is passionate about Aberdeen and North East Scotland and in his role helps to promote the region’s charm on both local and international stages.

Chris will share what brought him to the North East, his career journey, and his insights how to better appreciate local attractions. He will also offer his view on enjoying what is around us to keep life interesting and maintain our connection with the area we live in.

But that's not all – we'll also delve into the exciting world of technology and discuss how it is transforming tourism marketing and the significance of data-driven strategies.