This podcast reviewss Tarek Abdel Salam's book, "Now You Can Afford," a practical guide for entrepreneurs, marketers, and business owners aiming to build and scale online ventures. The book introduces a "Ready-Set-Multiply" framework to attract customers, create compelling offers, and automate sales, drawing on the author's journey from a struggling salesperson to a marketing executive. It offers actionable advice on topics such as identifying ideal customers, competitor analysis, lead genera...
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