Pharmacies represent the most accessible form of healthcare in emerging markets, but the sector is largely made up of fragmented retail pharmacies that are yet to be digitized. Pharmacies face stock-outs/overstocks, undercapitalized supply chains, and otherwise find it difficult to manage their inventory. Product offerings are not standardized and end-customers face the risk of fake or substandard medications.

OneHealth Nigeria, a health tech startup founded by pharmacist Adeola Alli, aims to provide accessible and affordable healthcare for Nigerians through its online pharmacy and digital healthcare platform. The company's subscription-based Wellness Club offers health trackers, access to healthcare professionals, medication delivery, and lab testing at reduced costs. Alli credits her participation in the Google for Startups Accelerator Africa program for helping her grow the business and overcome the challenges faced by female tech entrepreneurs in securing investment.