OneSignal's Product Leader Discusses the Impact of Generative AI on Marketing

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OneSignal Podcast

OneSignal

63 episodes

4 months ago

A podcast dedicated to helping businesses improve their customer engagement. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the world's most popular customer engagement solution used by 1+ million businesses sending more than 10 billion daily messages.

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Marketing

Business,

Entrepreneurship

OneSignal's Product Leader Discusses the Impact of Generative AI on Marketing

OneSignal Podcast

24 minutes

2 years ago

OneSignal's Product Leader Discusses the Impact of Generative AI on Marketing

Episode 48 of the OneSignal podcast welcomes John Crowther, VP of Product @ OneSignal, who has more than two decades of experience working on machine learning and ai to drive optimization, recommendations, and other workflow improvements.

John joins to discuss the principles behind how generative ai should be deployed into solutions, how it will likely impact digital marketing, and specifically how the OneSignal team is thinking about bringing it to enhance customers' experience.

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.

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