In this 5th episode, I sat down with Veronica del Castillo. She is the CEO of Carbone Interior Design in Zurich. She led projects like the Ritz Carlton in Miami, the Neues Schloss of the Marriott Autograph Collection and most recently, the AP House in Zurich. She describes her job as creating settings for stories to happen.

For her, stories make the difference; they create a typical red thread and a dialogue that you can interact with.

In this episode, we talked about how she comes up with these stories, where she finds inspiration, and her structured design approach with the magic number three. Tune in to find out more about this charismatic Columbian powerhouse and, of course, her number one tip to good brand strategy.