In this 4th episode of the O.O.A.K.PODCAST I spoke to a very experienced marketeer, Tommaso Vincenzetti, he is the CMO of Italian luxury furniture brand B&B Italia. B&B Italia is a leader in the contemporary furnishing sector, known around the world for its product innovation + quality, its service and of course Italian design. It has won four Compasso d’oro (Golden compasses), the most prestigious Italian Design award. Tune in to find out what the company believes in, what role brand strategy plays in business decisions, how the industry has changed over recent years and which golden rules Tommaso follows. I’d say, you can feel the highly innovative nature of this company in everything they do – but listen to it for yourself.