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ONE.OF.A.KIND - All things brand strategy
Ulrike Hirtzberger
7 episodes
2 days ago
Brand strategist Ulrike Hirtzberger interviews business owners who mastered the art of brand strategy.
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Marketing
Business
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All content for ONE.OF.A.KIND - All things brand strategy is the property of Ulrike Hirtzberger and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Brand strategist Ulrike Hirtzberger interviews business owners who mastered the art of brand strategy.
Show more...
Marketing
Business
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#1 LEICA / What makes LEICA cameras stand out Andreas Kaufmann?
ONE.OF.A.KIND - All things brand strategy
58 minutes 41 seconds
3 years ago
#1 LEICA / What makes LEICA cameras stand out Andreas Kaufmann?

For the first episode of the O.O.A.K.PODCAST, I sat down with Andreas Kaufmann, Chairman of the Supervisory Board of LEICA Camera AG, one of the world's finest camera brands. We talked about the history of LEICA, the importance of distribution, art and, of course, the brand's brand strategy today. 

www.leica-camera.com

ONE.OF.A.KIND - All things brand strategy
Brand strategist Ulrike Hirtzberger interviews business owners who mastered the art of brand strategy.