Every artist dreams of being independent, but few talk about the price tag. LaRussell gets brutally honest about what it actually takes to stay indie: the money, the marketing, the mindset. In this episode, LaRussell breaks down how he funds his career, the ROI of spending $30K on a single release, content systems to reach 80M people monthly, and much more. This episode is for every artist who’s ever wondered: am I really built for the indie lifestyle? FREE ACCESS to "100 VIRAL...
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Every artist dreams of being independent, but few talk about the price tag. LaRussell gets brutally honest about what it actually takes to stay indie: the money, the marketing, the mindset. In this episode, LaRussell breaks down how he funds his career, the ROI of spending $30K on a single release, content systems to reach 80M people monthly, and much more. This episode is for every artist who’s ever wondered: am I really built for the indie lifestyle? FREE ACCESS to "100 VIRAL...
How Artists are ACTUALLY Breaking in 2025 ft. Shawna Peezy #243
One More Time Podcast
1 hour 2 minutes
2 months ago
How Artists are ACTUALLY Breaking in 2025 ft. Shawna Peezy #243
The truth is, great music isn’t enough anymore. Artists need a great brand, a great story, and a great strategy. In this episode, we sit down with Shauna “Peezy” Spears, VP of Marketing at Venice Music, former exec at TikTok, and marketing powerhouse behind major campaigns at Epic and Interscope. Peezy breaks down exactly how artists are actually breaking in today’s industry, from release frequency to storytelling to standing out in a content-saturated era. Whether you’re wondering how ofte...
One More Time Podcast
Every artist dreams of being independent, but few talk about the price tag. LaRussell gets brutally honest about what it actually takes to stay indie: the money, the marketing, the mindset. In this episode, LaRussell breaks down how he funds his career, the ROI of spending $30K on a single release, content systems to reach 80M people monthly, and much more. This episode is for every artist who’s ever wondered: am I really built for the indie lifestyle? FREE ACCESS to "100 VIRAL...
