We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
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We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
You can't control wild birds, but you can make UNFORGETTABLE memories | Delta Thunder Outfitters @ Frogg toggs Booth | Dux Expo!
One Hell Of A Life Outdoor Podcast
25 minutes
3 months ago
You can't control wild birds, but you can make UNFORGETTABLE memories | Delta Thunder Outfitters @ Frogg toggs Booth | Dux Expo!
We sit down with duck hunting guide Kade Weatherford at the Ducks Expo 2025 to discuss the realities of waterfowl hunting and what to expect for the upcoming season. Cade shares his firsthand experience of managing expectations and creating memorable experiences for hunters regardless of conditions. • The importance of not judging an outfitter based on a single hunt experience • Why worked-up dirt can sometimes produce better hunting than planted fields • How hundreds of thousands of unplant...
One Hell Of A Life Outdoor Podcast
We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
