We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
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We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
The Perfect Lawn Won't Make You a Better Hunter, But These Tips Might
One Hell Of A Life Outdoor Podcast
51 minutes
4 months ago
The Perfect Lawn Won't Make You a Better Hunter, But These Tips Might
Preparing for hunting season requires more than just buying tags and cleaning your gear – it demands understanding the landscapes, animal behaviors, and biological rhythms that dictate success. Summer offers deer hunters a critical window for effective scouting, and we're diving deep into strategies that separate casual hunters from those who consistently tag mature bucks on public land. We explore the concept of "shelf hunting" – positioning yourself along ridge shelves where deer nat...
One Hell Of A Life Outdoor Podcast
We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
