We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
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We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
The man behind the viral duck decoy coaching video shares his story | Dawson Yates
One Hell Of A Life Outdoor Podcast
46 minutes
2 months ago
The man behind the viral duck decoy coaching video shares his story | Dawson Yates
Dawson Yates shares his journey from basketball player to waterfowl guide, showcasing how hunting became his passion and led to his viral TikTok videos including the famous duck coaching pool clip. • Started duck hunting as a young boy but became serious about it in high school • Transitioned from basketball to hunting as his main passion and focus • Built an impressive man cave in his garage that serves as a hangout spot for friends • Began guiding two years ago, finding joy in helping clie...
One Hell Of A Life Outdoor Podcast
We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
