We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
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We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
Finding Peace Through Hunting, Fishing, and Ironman Training | Zach Maddox
One Hell Of A Life Outdoor Podcast
1 hour 21 minutes
1 month ago
Finding Peace Through Hunting, Fishing, and Ironman Training | Zach Maddox
Zach Maddox shares his journey from firefighter to Ironman competitor and how outdoor pursuits saved his mental health while inspiring his mission to help fellow first responders and veterans heal through nature and community support. • Former firefighter/paramedic who found healing through hunting and fishing after mental health struggles • Currently training for Ironman triathlon to raise $500,000 for mental health treatment • Lost 50 pounds through training while gaining mental clarity an...
One Hell Of A Life Outdoor Podcast
We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...