We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
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We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
Colton Bailey on Coaching, Guiding, and the Real Joy of the Hunt
One Hell Of A Life Outdoor Podcast
1 hour 30 minutes
1 month ago
Colton Bailey on Coaching, Guiding, and the Real Joy of the Hunt
We sit down with our friend Colton Bailey—teacher, coach, and Arkansas waterfowl guide—to trace the path from the classroom to the pit blind and the values that tie them together. Mentors, faith, patience, and craft rise above limits and gear hype as we revisit hunts that changed us. • Colton’s background as a teacher, coach, and guide in Northeast Arkansas • Early mentors, first hunts, and the heyday vs the public land grind • Coaching lessons that shape character and carry into the blind •...
One Hell Of A Life Outdoor Podcast
We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
