We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
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We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
Carson Tharp is changing how duck hunters approach motion decoys forever. | Jahpoo Outdoors
One Hell Of A Life Outdoor Podcast
1 hour 23 minutes
3 months ago
Carson Tharp is changing how duck hunters approach motion decoys forever. | Jahpoo Outdoors
When Carson Tharp got his first Labrador retriever in college, he had no idea it would lead to creating one of waterfowl hunting's most innovative decoy systems. But that's exactly what happened when his frustration with existing motion decoys sparked an entrepreneurial journey that's now revolutionizing how hunters approach bringing birds to the spread. Carson joins us to share the remarkable story behind Jahpoo Outdoors and its game-changing motion decoy. Far from the typical hunting indus...
One Hell Of A Life Outdoor Podcast
We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
