We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
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We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
Canada, Honkers, and A Waterfowl Addiction - Cal Mccarty
One Hell Of A Life Outdoor Podcast
1 hour 11 minutes
3 weeks ago
Canada, Honkers, and A Waterfowl Addiction - Cal Mccarty
We sit down with our friend, Cal Mccarty to recap his recent Canada duck / goose hunting trip, talk about the ins and outs of hunting honkers in Illinois, and much more: • teal migration highs and lows across states • why northern Illinois stacks Canada geese • freelancing vs booking outfitters in Saskatchewan • border tips, currency, licenses, and zones • daily setup flow, permissions, scouting cadence • working with conservation officers and staying safe • beginner goose kit: layouts, deco...
One Hell Of A Life Outdoor Podcast
We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta’s AI shift and TikTok’s downturn to Amazon growth, brand partnerships, and offshore obsession. • leaving corporate advertising for entrepreneurship • learning Facebook ads and testing creatives • Meta AI optimization and simplified campaign structures • boosted posts vs Ads Manager for real outcomes • starting budget...
