Todd Anderson had no entrepreneurial experience, but bootstrapped a business revolving around sleep. As a former NFL player and lifelong high performer, he was obsessed with optimization. He tried every hack, supplement, and tool he could find. After learning he had mild sleep apnea, he took a close look at sleep, and found a glaring gap in the wellness business. Dream Performance & Recovery was born from Todd Anderson's research and product-based solutions. After getting "in bed" with st...
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Todd Anderson had no entrepreneurial experience, but bootstrapped a business revolving around sleep. As a former NFL player and lifelong high performer, he was obsessed with optimization. He tried every hack, supplement, and tool he could find. After learning he had mild sleep apnea, he took a close look at sleep, and found a glaring gap in the wellness business. Dream Performance & Recovery was born from Todd Anderson's research and product-based solutions. After getting "in bed" with st...
Bryan Myers of [solidcore] on Building a Cult Brand by Knowing Who You’re Not For
One Day with Jon Bier
55 minutes
5 months ago
Bryan Myers of [solidcore] on Building a Cult Brand by Knowing Who You’re Not For
Bryan Myers, CEO of [solidcore], joins Jon to talk about growing a cult fitness brand without losing its core. From earning a hoodie to building a national community, Bryan shares how [solidcore] scaled to 140+ studios by knowing exactly who it’s for, and who it’s not. He opens up about client psychology, culture carriers, and why the real competition isn’t another gym…it’s the couch.
One Day with Jon Bier
Todd Anderson had no entrepreneurial experience, but bootstrapped a business revolving around sleep. As a former NFL player and lifelong high performer, he was obsessed with optimization. He tried every hack, supplement, and tool he could find. After learning he had mild sleep apnea, he took a close look at sleep, and found a glaring gap in the wellness business. Dream Performance & Recovery was born from Todd Anderson's research and product-based solutions. After getting "in bed" with st...
