Yellow Tail is a brand needing no introduction. We had the chance to speak to Simon Lawson, managing director of Casella Europe about how one of the world's largest wine brands is managed. We discussed managing customer relationships for a brand that is a household name. We wanted to learn about lessons from emerging markets and where opportunities lie for wine outside of the mature markets. Simon also took up the mantle to answer our question about existential threats to wine and his answers...
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Yellow Tail is a brand needing no introduction. We had the chance to speak to Simon Lawson, managing director of Casella Europe about how one of the world's largest wine brands is managed. We discussed managing customer relationships for a brand that is a household name. We wanted to learn about lessons from emerging markets and where opportunities lie for wine outside of the mature markets. Simon also took up the mantle to answer our question about existential threats to wine and his answers...
#9 - 2023 Chablis Le Finage, La Chablissienne with Olivier Masmondet
One Bottle Three Questions - A Wine Podcast
25 minutes
5 months ago
#9 - 2023 Chablis Le Finage, La Chablissienne with Olivier Masmondet
La Chablisienne is one of the most important wine cooperatives that exists today. They are responsible for a significant proportion of the overall production of Chablis but also for maintaining quality standards that set a benchmark for the region. Olivier Masmondet is the export director of La Chablisienne and as such, is one of the most important cogs in the business of wine. The role of the Co-Op in the modern world has faced increasing pressure to adapt and we explored how La Chablisienne...
One Bottle Three Questions - A Wine Podcast
Yellow Tail is a brand needing no introduction. We had the chance to speak to Simon Lawson, managing director of Casella Europe about how one of the world's largest wine brands is managed. We discussed managing customer relationships for a brand that is a household name. We wanted to learn about lessons from emerging markets and where opportunities lie for wine outside of the mature markets. Simon also took up the mantle to answer our question about existential threats to wine and his answers...
