Yellow Tail is a brand needing no introduction. We had the chance to speak to Simon Lawson, managing director of Casella Europe about how one of the world's largest wine brands is managed. We discussed managing customer relationships for a brand that is a household name. We wanted to learn about lessons from emerging markets and where opportunities lie for wine outside of the mature markets. Simon also took up the mantle to answer our question about existential threats to wine and his answers...
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Yellow Tail is a brand needing no introduction. We had the chance to speak to Simon Lawson, managing director of Casella Europe about how one of the world's largest wine brands is managed. We discussed managing customer relationships for a brand that is a household name. We wanted to learn about lessons from emerging markets and where opportunities lie for wine outside of the mature markets. Simon also took up the mantle to answer our question about existential threats to wine and his answers...
#7 - 2019 The Trouble with Dreams, Sugrue South Downs with Dermot Sugrue
One Bottle Three Questions - A Wine Podcast
27 minutes
7 months ago
#7 - 2019 The Trouble with Dreams, Sugrue South Downs with Dermot Sugrue
Dermot Sugrue is the winemaker and owner of Sugrue South Downs based in West Sussex in the South of England. With over twenty years of experience making wine in England, Dermot has seen the growth and change in the industry, which gives him a deep perspective on this fascinating part of the wine world. We asked him about the details behind his preference to avoid malolactic conversion, the principles behind blending base wines for sparkling and the practical side of battling with nature in En...
One Bottle Three Questions - A Wine Podcast
Yellow Tail is a brand needing no introduction. We had the chance to speak to Simon Lawson, managing director of Casella Europe about how one of the world's largest wine brands is managed. We discussed managing customer relationships for a brand that is a household name. We wanted to learn about lessons from emerging markets and where opportunities lie for wine outside of the mature markets. Simon also took up the mantle to answer our question about existential threats to wine and his answers...
