Yellow Tail is a brand needing no introduction. We had the chance to speak to Simon Lawson, managing director of Casella Europe about how one of the world's largest wine brands is managed. We discussed managing customer relationships for a brand that is a household name. We wanted to learn about lessons from emerging markets and where opportunities lie for wine outside of the mature markets. Simon also took up the mantle to answer our question about existential threats to wine and his answers...
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Yellow Tail is a brand needing no introduction. We had the chance to speak to Simon Lawson, managing director of Casella Europe about how one of the world's largest wine brands is managed. We discussed managing customer relationships for a brand that is a household name. We wanted to learn about lessons from emerging markets and where opportunities lie for wine outside of the mature markets. Simon also took up the mantle to answer our question about existential threats to wine and his answers...
#6 - 2023 Private Bin Sauvignon Blanc, Villa Maria with David Roper
One Bottle Three Questions - A Wine Podcast
27 minutes
8 months ago
#6 - 2023 Private Bin Sauvignon Blanc, Villa Maria with David Roper
David Roper, Senior Winemaker at Villa Maria, unpacks the winemaking behind this famous New Zealand brand's flagship wine. He explains how they maintain consistency across varying vintages and Marlborough's three key sub-regions. He also discusses common cellar problems and their solutions, as well as market fluctuations and the challenges and opportunities in grape supply.
One Bottle Three Questions - A Wine Podcast
Yellow Tail is a brand needing no introduction. We had the chance to speak to Simon Lawson, managing director of Casella Europe about how one of the world's largest wine brands is managed. We discussed managing customer relationships for a brand that is a household name. We wanted to learn about lessons from emerging markets and where opportunities lie for wine outside of the mature markets. Simon also took up the mantle to answer our question about existential threats to wine and his answers...
