Yellow Tail is a brand needing no introduction. We had the chance to speak to Simon Lawson, managing director of Casella Europe about how one of the world's largest wine brands is managed. We discussed managing customer relationships for a brand that is a household name. We wanted to learn about lessons from emerging markets and where opportunities lie for wine outside of the mature markets. Simon also took up the mantle to answer our question about existential threats to wine and his answers...
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Yellow Tail is a brand needing no introduction. We had the chance to speak to Simon Lawson, managing director of Casella Europe about how one of the world's largest wine brands is managed. We discussed managing customer relationships for a brand that is a household name. We wanted to learn about lessons from emerging markets and where opportunities lie for wine outside of the mature markets. Simon also took up the mantle to answer our question about existential threats to wine and his answers...
#2 - 2019 Cabernet Sauvignon Black Label, Wynns Coonawarra Estate with Sue Hodder
One Bottle Three Questions - A Wine Podcast
25 minutes
1 year ago
#2 - 2019 Cabernet Sauvignon Black Label, Wynns Coonawarra Estate with Sue Hodder
Sue Hodder, chief winemaker at Wynns Coonawarra Estate, explains the real deal with Terra Rossa soil, gives her views on wine's eucalyptus character and reveals her insightful approach to tannin management. Send us a text
One Bottle Three Questions - A Wine Podcast
Yellow Tail is a brand needing no introduction. We had the chance to speak to Simon Lawson, managing director of Casella Europe about how one of the world's largest wine brands is managed. We discussed managing customer relationships for a brand that is a household name. We wanted to learn about lessons from emerging markets and where opportunities lie for wine outside of the mature markets. Simon also took up the mantle to answer our question about existential threats to wine and his answers...