Yellow Tail is a brand needing no introduction. We had the chance to speak to Simon Lawson, managing director of Casella Europe about how one of the world's largest wine brands is managed. We discussed managing customer relationships for a brand that is a household name. We wanted to learn about lessons from emerging markets and where opportunities lie for wine outside of the mature markets. Simon also took up the mantle to answer our question about existential threats to wine and his answers...
All content for One Bottle Three Questions - A Wine Podcast is the property of Mike Best MW & Nelson Pari and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Yellow Tail is a brand needing no introduction. We had the chance to speak to Simon Lawson, managing director of Casella Europe about how one of the world's largest wine brands is managed. We discussed managing customer relationships for a brand that is a household name. We wanted to learn about lessons from emerging markets and where opportunities lie for wine outside of the mature markets. Simon also took up the mantle to answer our question about existential threats to wine and his answers...
#10 - 2023 Whispering Angel, Chateau d'Esclans with Paul Chevalier
One Bottle Three Questions - A Wine Podcast
30 minutes
4 months ago
#10 - 2023 Whispering Angel, Chateau d'Esclans with Paul Chevalier
Paul Chevalier has overseen and driven the rise of Whispering Angel to its position as the first name in the Rosé wine scene. We discussed the strategy of how the brand built its position and their strategy for today. The role of marketing is perhaps poorly understood in wine but in this podcast we cover the key points that are important for Whispering Angel. Finally we discussed the role of the different wines in the portfolio and how the Rosé category is evolving for the future.
One Bottle Three Questions - A Wine Podcast
Yellow Tail is a brand needing no introduction. We had the chance to speak to Simon Lawson, managing director of Casella Europe about how one of the world's largest wine brands is managed. We discussed managing customer relationships for a brand that is a household name. We wanted to learn about lessons from emerging markets and where opportunities lie for wine outside of the mature markets. Simon also took up the mantle to answer our question about existential threats to wine and his answers...
