Team Kenvision from IIM Bangalore made a hard choice with their billion dollar strategy for Zepto during The Ken’s inaugural case competition, organised in partnership with Zerodha. Their strategy was centred around acquiring the Indian e-pharmacy company, Pharmeasy. 

But while hard decisions make for bold and exciting strategies, they can also be seen as impractical. The possibility of getting it completely wrong is usually much higher. Which is why some teams choose to take a different approach. 

Like team Kenith from Faculty of Management Studies, University of Delhi. It approached the problem statement almost like a math problem. This team decided to go down the optimisation route and spend a certain amount on dark stores, a certain amount on category expansion, a certain amount on operations and logistics and so on. 

Hard decisions vs optimisation. Which will win? Let’s find out. 

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