‘As the battle for winning 10-minute deliveries heats up, so do the stakes. Pick one of five quick commerce companies. Determine what winning looks like. Write your solution’ That was the challenge we threw at some of India’s smartest, most ambitious and creative students from top business schools across the country. Each team picked one among the five quick commerce platforms that have managed to completely change the way we shop – Big Basket, Swiggy Instamart, Blinkit, Zepto and Flipkart Minutes. They crafted strategies that were creative, yet rooted in the real world. Welcome to 'One Billion in 10 Minutes', a mini series based on the first edition of The Ken’s Case Competition, organised in collaboration with Zerodha.