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Once upon a Student
Once upon a student
12 episodes
1 day ago
This is a place where highly accomplished individuals show their "how". One aspect the guests have in common - their commitment to lifelong learning, extending well beyond their university years.
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Entrepreneurship
Business
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All content for Once upon a Student is the property of Once upon a student and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This is a place where highly accomplished individuals show their "how". One aspect the guests have in common - their commitment to lifelong learning, extending well beyond their university years.
Show more...
Entrepreneurship
Business
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Culture Eats Strategy: How Busuu Scaled Globally | Bernhard Niesner
Once upon a Student
55 minutes 19 seconds
4 days ago
Culture Eats Strategy: How Busuu Scaled Globally | Bernhard Niesner

"If I ever get to roll the dice again, I’ll do it differently"Busuu co-founder Bernhard Niesner made that vow after a "mass walkout" left him with just 10 employees.

Having already survived launching in the 2008 financial crisis, this was the moment that changed everything. In this conversation, we trace the 15-year arc from near-bankruptcy to a €385M exit , exploring the "TEACH" Values (Trust, Effectiveness, Ambition, Curiosity, Happiness) that scaled the company—a journey that shows just "how the line between success and failure... is so thin"

Why this matters

- How a simple student idea turned into a global success story

- The near-collapse that almost ended it all — and what saved it

- Why culture beats strategy every single time- The mindset behind resilience, leadership, and letting go after success

Subscribe for more inspiring conversations!

00:00 – Intro

02:00 – From student idea to Busuu’s first users

07:00 – Early mistakes and the pain of rebuilding

13:00 – Surviving crisis and running out of cash

21:00 – Losing 80% of the team — and the turning point

25:00 – How culture became the core of Busuu

34:00 – The €385M exit and what came next

40:00 – The truth about work-life balance

47:00 – Austrian entrepreneurship & taking risks

50:00 – The three Ps: Passion, Positivity, Perseverance

54:00 – How Bernhard wants to be remembered

Once upon a Student
This is a place where highly accomplished individuals show their "how". One aspect the guests have in common - their commitment to lifelong learning, extending well beyond their university years.