S5 E4 Once Upon A Startup - with Melanie Müller & Nisha Gera

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Once Upon A Startup

Shalini Menezes

41 episodes

1 day ago

Don’t you love a good story? One where you are snuggled up beside a fire with a mug of tea listening to grandma narrate something about a princess and an ogre? Adulting makes us forget the simple joy associated with a story. So we bring you something new- Once upon a start-up Founders are busy creating their businesses. Most times though they are riddled with self- doubt. They need mentoring. But they do not know whom to approach. How to ask. They need connections. They need strategic partnerships, not financial funding. Investors are a treasure trove of knowledge. So much experience. So

Entrepreneurship

Business

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Entrepreneurship

Business

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S5 E4 Once Upon A Startup - with Melanie Müller & Nisha Gera

Once Upon A Startup

1 hour 5 minutes 34 seconds

3 months ago

S5 E4 Once Upon A Startup - with Melanie Müller & Nisha Gera

Welcome to another episode of Once Upon A Startup.

Today, we’re tackling a question every founder faces at some point: what do you patent, and what do you keep as a trade secret?

To explore this, I’m joined by two amazing IP professionals.

Melanie Müller specializes in trademarks and unfair competition law—she helps companies protect their brands, whether that’s through getting trademarks registered, enforcing them in court, or defending against unfair competition claims.

Nisha Gera focuses on patent litigation, especially in the pharmaceutical space, where she’s handled high-stakes cases under the Hatch-Waxman Act. Her background spans biotechnology, health law, IP and competition law, and she’s even worked with UNITAID and the Max Planck Institute for Innovation and Competition.

Together, we’re going to dig into how startups can make smart choices about their IP—when it makes sense to file a patent, and when it’s better to keep your innovation a secret.