OnBrand features a closer look at brands through the lens of the consumer, focusing on their desire for true connection with companies across all stages of the journey. Join host Sarah Grace McCandless for interviews and insights on which brands are getting it right and how other organizations can learn from these examples to strengthen, grow, and rise with authenticity.
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OnBrand features a closer look at brands through the lens of the consumer, focusing on their desire for true connection with companies across all stages of the journey. Join host Sarah Grace McCandless for interviews and insights on which brands are getting it right and how other organizations can learn from these examples to strengthen, grow, and rise with authenticity.
Creating Personalized CX via Content & Curation With MagellanTV
OnBrand with Sarah Grace McCandless
32 minutes 9 seconds
4 years ago
Creating Personalized CX via Content & Curation With MagellanTV
Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she sits down with Greg Diefenbach, managing director of MagellanTV, to discuss how creating personalized experiences for customers through curated — and meaningful — content can boost connection with the brand. They also discuss how the streaming industry is rapidly growing and changing, how MagellanTV delivers on their brand promise of “Television Worth Watching,” and much more!
OnBrand with Sarah Grace McCandless
OnBrand features a closer look at brands through the lens of the consumer, focusing on their desire for true connection with companies across all stages of the journey. Join host Sarah Grace McCandless for interviews and insights on which brands are getting it right and how other organizations can learn from these examples to strengthen, grow, and rise with authenticity.
