Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.
Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.
Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.
Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.
In this episode, host and General Manager of ALF Insight, Amanda Rosevear, chats to Laura Vipond, Chief Growth Officer at Ogilvy.
They discuss Laura's career journey, the importance of new business culture, and the strategies Ogilvy employs for agency growth. Laura shares her knowledge of how best to understand client needs, the evolving pitch process, and why she promotes the Positive Pitch Pledge, aimed at improving the pitching experience for both agencies and clients.
The conversation also touches on the importance of emotional intelligence in business development and the long-term strategies for building client relationships.
Plus, Laura answers the OnBD Quickfire Questions revealing which animated movie title best describes her career.
00:00 Introduction to Laura Vipond and Her Career Journey
03:53 Understanding Agency Growth Models
08:13 The Importance of New Business Culture
11:06 Ogilvy's New Business Strategy
15:02 Identifying and Filling the Pipeline
18:47 The Long Game: Asparagus Growth Strategy
21:12 Evolving Pitch Processes and Client Expectations
27:04 The Positive Pitch Pledge
32:50 Quickfire Questions and Key Takeaways
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.