Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.
Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.
Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.
Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of 'On Brand', Rory Sutherland welcomes Margaret Jobling, Chief Marketing Officer at NatWest. They discuss the challenges and successes in marketing across various sectors, with a focus on NatWest's transformation in its marketing approach. Margaret delves into the importance of understanding customer needs, leveraging data effectively, and experimenting to build knowledge. The conversation also covers the impact of fintech, the role of technology in banking, and NatWest's strategy around social purpose and sponsorships, particularly the partnership with Team GB for the Paris 2024 Olympics.
Additionally, they touch on flexible work, its benefits for employees, and how NatWest is investing in young people's financial education through the NatWest Thrive programme.
If you want to do business with the UK’s leading brands Request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.
