Scaling Innovation from Uganda's Market Frontlines.

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ON Uganda Podcast.

Aggie Patricia Turwomwe

146 episodes

3 days ago

With an aim to become a tool to help Ugandans achieve and thrive in a booming "MIDDLE-CLASS ECONOMY", this podcast is dedicated 100% to demystifying paradigms through its three segments; On Reports, On Sectors, and On Marketing Listen along to understand what fuels the wheels of our economy with a bonus segment On Uganda's podcasters - Podcast to Podcast (P2P).

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Scaling Innovation from Uganda's Market Frontlines.

ON Uganda Podcast.

18 minutes 21 seconds

2 months ago

Scaling Innovation from Uganda's Market Frontlines.

Richard Musani, a business developer and marketing consultant provides valuable insights on branding, audience growth, and the importance of localization. He shares his extensive experience in FMCG and automobile industries, emphasizing the benefits of proper market research, product adaptation, and effective communication strategies. The discussion also touches on the cultural shift towards appreciating local products and the efforts to change consumer perceptions. If you are a budding entrepreneur or a seasoned marketing professional, this episode is packed with practical advice and strategies to help scale your business and achieve success in the Ugandan market.

Timestamps

00:00 Believing in Local Manufacturing

00:57 Introduction to the Podcast

02:01 Richard Masani's Career Journey

03:54 Challenges and Successes in Marketing

07:06 The Importance of Localization

12:24 Scaling Business and Product Adaptation

17:54 Call to Action

Follow up with him on LinkedIn.

Share your feedback on what you think it will take for Uganda to achieve a middle class economy, and inquiries at onuganda@gmail.com or WhatsApp +25678537996.

PODCAST DISCLAIMER.

The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you.

As of 5.03.25