Amy Liu didn't just build a beauty brand—she revolutionized an entire industry. Amy founded Tower28 Beauty in 2019, becoming the only beauty brand that is 100% compliant with the National Eczema Association's ingredient guidelines. Julian and Amy bond over their years of experience in the industry, discuss what works and what DOESN’T when it comes to marketing, and how entrepreneurs can build the best team possible. Amy will reveal how she transformed the clean beauty landscape and became one of Sephora's most impactful success stories.
00:00 Introducing Amy Liu, Founder/CEO of Tower 28 Beauty
1:15 When Amy’s Career in Beauty & Personal Struggle with Eczema
3:00 Eczema: Where it Comes From & How to Treat It
5:30 How to Turn a Personal Problem into A Business Plan
6:45 How to Name Your Brand: The True Story Behind The Branding of Tower28 Beauty
9:33 Step #1 for Launching a Business
11:50 How Much Money it Takes to Launch a Business
14:40 Amy Liu’s Career Path Before Raising Money for Tower28
18:00 Game Changing Marketing Tips from Tower28
24:30 The BEST Way to Prepare for Uncertainty in Life & Business
27:45 Tips for Making your First Hires as a New Founder/ Business Owner
30:00 The Power of Sharing Your Personal Story When Building a Brand
33:25 Behind the Scenes of the Beauty Industry & How it’s Changed in The Past Decade
38:40 How Amy Balances Business & Her Personal Life
40:59 The Do’s & Don’ts for Pitching Investors
45:05 The Future of Commerce & AI
50:17 Julian & Amy Exchange Their Favorite Records
Watch On the Record with Julian Reis on YouTube here.
https://www.youtube.com/@OntheRecordwithJulianReis
Comment who you want Julian to interview next!
Connect with Julian on:
Website: https://superordinary.co/
LinkedIn: https://www.linkedin.com/in/julianreis
Shop Tower28 Beauty: https://www.tower28beauty.com/
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