Toni Bravo went from filming roller skating videos in Long Beach to becoming one of beauty's most authentic voices in just two years. Known as the "CEO of Blush," she's built a massive following by staying true to one principle: only promote what you actually use.
She’s garnered over 1M followers across platforms, launched products in collaboration with Tower28 Beauty,and landed on Forbes 30 Under 30 list in 2025. Toni breaks down her completely unplanned journey from college student to full-time creator, revealing the strategies that helped her stand out in an oversaturated beauty market.
You'll Learn About–
CHAPTERS:
00:00 💄Introducing Toni Bravo: From Internet Kid to Beauty Creator
3:00 🛼How to Go Viral– Toni’s Rollerskating Journey
6:30 How Toni Landed a Job at Buzzfeed & Rare Beauty
11:00 🪞The Blush Video That Launched Her Beauty Career
15:30 🤳Going All In As a Full-Time Influencer: The Calculated Risk That Paid Off
20:00 💰Why Authenticity ALWAYS Wins & How Toni Selects Brand Deal Collaborations
25:20 🌟How to Stand Out on TikTok
30:45 🔥Beauty Industry Hot Takes What Brands Are Doing Right (and Wrong)
35:15 🚫Taking a Short-Form Timeout
40:20 🧑How to Build Community vs Audience
45:30 🔮Toni’s Future Career Plans
50:15 💭What are Your Dream Creator Collabs?
58:30 🎵Julian Gifts Toni Her FIRST Vinyl Record
Connect with Toni Bravo:
TikTok: https://www.tiktok.com/@bonitravo
Instagram: https://www.instagram.com/bonitravo/
YouTube: https://www.youtube.com/@tonibravo
Watch On the Record with Julian Reis on YouTube here.
https://www.youtube.com/@OntheRecordwithJulianReis
Comment who you want Julian to interview next!
Connect with Julian on:
Website: https://superordinary.co/
LinkedIn: https://www.linkedin.com/in/julianreis
