How Olaplex Became Unstoppable: CEO Amanda Baldwin on Revamping the Hair Industry

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On the Record With Julian Reis

Julian Reis

11 episodes

2 days ago

In a world where all business advice is starting to sound the same, "On the Record" cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.

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How Olaplex Became Unstoppable: CEO Amanda Baldwin on Revamping the Hair Industry

On the Record With Julian Reis

43 minutes 54 seconds

2 months ago

How Olaplex Became Unstoppable: CEO Amanda Baldwin on Revamping the Hair Industry

Catch an in-depth conversation with Amanda Baldwin, CEO of OLAPLEX, the revolutionary haircare brand that's transformed the industry with its patented Complete Bond Technology™.

As Supergoop CEO from 2016-2023 Amanda grew the brand into a household name, after leaving her career as an investment banker. If anyone knows how to master a career pivot, it’s her! She opens up about the challenges of scaling teams, the importance of mentorship, and how she's positioning Olaplex for the next phase of growth in the competitive haircare market. Whether you're an entrepreneur, beauty industry professional, or just curious about building world-class brands, this conversation is packed with actionable insights from one of beauty's most successful CEOs.

In this episode, Amanda shares:

🔬 Her journey from investment banking to beauty entrepreneurship

💡 How she spotted the opportunity in SPF at Supergoop early on alongside Holly Thaggard

🧪 The science and innovation behind Olaplex's game-changing hair technology

🌍 Building a global brand across 70+ countries

👥 Leadership lessons on team building and navigating difficult decisions

🎯 The future of AI in beauty and brand building strategies

📈 What it's really like running a public beauty company

CHAPTERS:

00:00 Introducing Amanda Baldwin, CEO of Olaplex & Reflecting on her time as Supergoop CEO

3:40 Advice for Starting Your Career: Finance, Investment Banking & Wall Street 101

4:43 How to Transition From One Industry to Another: Breaking Into the Beauty Industry

6:02 The Key to Setting Trends & Spotting White Space in The Beauty Industry

10:00 The BEST Leadership Skills & How to Build Them

12:39 Team Building Challenges From Olaplex CEO & How To Overcome Them

15:06 Tips for Pivoting In Life & Business

17:00 Books Entrepreneur NEEDS To Read & The BEST Leadership Reads

20:02 Where to Find Community to Connect With

26:07 How AI Will Impact The Future of The Beauty Industry

30:25 How Amanda Re-Branded Olaplex Over 12 Months

35:33 Hot Takes on The Creator Economy & Influencer Marketing

39:06 Steps For Becoming A Global Brand & Building a Long Term Business

43:53 Julian Gifts Amanda a Special Vinyl Record

Watch On the Record with Julian Reis on YouTube here.

https://www.youtube.com/@OntheRecordwithJulianReis

Comment who you want Julian to interview next!

Connect with Julian on:

Website: ⁠https://superordinary.co/⁠

LinkedIn: ⁠https://www.linkedin.com/in/julianreis⁠