From Bankruptcy to Beauty Empire: The Lipstick Lesbians' Raw Journey to Success

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On the Record With Julian Reis

Julian Reis

11 episodes

1 day ago

In a world where all business advice is starting to sound the same, "On the Record" cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.

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From Bankruptcy to Beauty Empire: The Lipstick Lesbians' Raw Journey to Success

On the Record With Julian Reis

57 minutes 42 seconds

2 months ago

From Bankruptcy to Beauty Empire: The Lipstick Lesbians' Raw Journey to Success

The Lipstick Lesbians Breakdown The REAL Cost of Your Favorite Beauty Products (Industry Insiders)

The Lipstick Lesbians have mastered the attention economy, changed the education system, and broken stereotypes. The journey from indie beauty founders to viral content creators and industry educators hasn’t happened overnight, and they’re here to break it all down. Alexis brings 15+ years of product development experience from NARS, Shiseido, and beyond, while Christina's education technology background helps translate complex beauty science for everyday consumers.

In This Episode You’ll Learn About–

💄The lipstick argument that started it all

💰Going from Good Morning America to bankruptcy

📱The strategy behind "documenting, not creating" content

👼Meeting their beauty heroes (Charlotte Tilbury, Pat McGrath, Bobby Brown)

📖Launching "Let's Learn About Beauty" course

CHAPTERS:

00:00 The Origin Story of The Lipstick Lesbians & How They Met

3:30 Landing a Job In Beauty: From Makeup Artist to Product Developer

8:15 Building Fem Power Beauty (And Losing It All)

15:45 How The Lipstick Lesbians Spotted The Biggest White Space/ Gap In the Beauty Market

22:10 Hitting Rock Bottom: Moving Back with Parents

25:00 From Broke to Brand Deals– How to Push Through Hardship

28:30 The Content Creator Blueprint That Worked

35:20 Industry Secrets: What Beauty Brands Don’t Tell You

42:45 Turning Down Millions: The Power of Saying “NO” & Which Brand Deals to Turn DOWN

52:30 Let’s Learn About Beauty

56:42 Mantras to Live By -The Lipstick Lesbians

57:37 Julian Gifts The Lipstick Lesbians Their Record!

Connect with The Lipstick Lesbians:

TikTok: @thelipsticklesbians

Instagram: @thelipsticklesbians

Website: letslearnaboutbeauty.com

Watch On the Record with Julian Reis on YouTube here.

https://www.youtube.com/@OntheRecordwithJulianReis

Comment who you want Julian to interview next!

Connect with Julian on:

Website: ⁠https://superordinary.co/⁠

LinkedIn: ⁠https://www.linkedin.com/in/julianreis⁠