In this episode of On the Record, we’re joined by Chris Schermer, founder of the nationally recognized B2B agency Schermer, to explore why vulnerability isn’t just emotional, it’s a strategic advantage. Inspired by Joni Mitchell’s Blue, we dive into how authenticity builds trust, how brands can use honest storytelling to deepen relationships, and why embracing imperfection can unlock creativity and connection. From impactful campaign work with Red Wing Shoes to lessons on leadership and AI, this conversation is a powerful reminder that the most human brands often make the biggest impact.