In this episode of On The Record, we step into the marketing tech ring to settle a rising debate: are traditional chatbots enough, or are AI-powered lead agents the future of conversion? We explore how modern lead agents go beyond static FAQs, actively engaging, qualifying, and converting leads in real time. Alongside this conversation, we draw a surprising parallel to Björk’s Homogenic—an album that blends synthetic beats with organic emotion, much like how AI is reshaping the customer experience. From UX design breakthroughs to metrics that matter, we unpack what makes today’s lead agents a performance-driven upgrade, and why marketers should rethink the “don’t distract from the CTA” myth once and for all.