MadTree’s Mission Beyond Brewing

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On The Fly!

Flywheel Social Enterprise Hub

14 episodes

3 days ago

Certified Flywheel Coach Joan Kaup, an accomplished business woman, shares interesting and friendly conversations with entrepreneurs and those who support them. Each episode is a conversation with a business coach, an entrepreneur, or an expert in the social impact ecosystem. ON THE FLY! features the community of Flywheel Social Enterprise Hub, located in Cincinnati Ohio, who have supported more than 35 founders and generated more than $5,000,000 in revenues. Flywheel is fostering innovation, building stronger communities, and creating meaningful change. ON THE FLY! highlights businesses that have the double bottom line - both a return on investment and a positive social impact. This podcast will give you reason to smile and think. It aims to motivate you to act on ideas and personal passions. Welcome to ON THE FLY! and our community where business drives change. Listen in!

All content for On The Fly! is the property of Flywheel Social Enterprise Hub and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Non-Profit

Business,

Entrepreneurship

MadTree’s Mission Beyond Brewing

On The Fly!

24 minutes

3 months ago

MadTree’s Mission Beyond Brewing

What does it look like when a company brews more than beer, it brews lasting impact? In this energizing episode of On The Fly! host Joan Kaup welcomes Rhiannon Hoeweler, VP of Experience & Impact at MadTree Brewing, a Cincinnati-based company redefining what a brewery can be. From composting and green energy to urban tree planting and employee-led volunteering, MadTree is leading by example as Ohio’s first and only Certified B Corporation brewery.

Rhiannon shares how MadTree went from a garage startup to a three-location force for sustainability and equity. With a bold goal of delivering $5 million in community impact by 2030, this isn’t just a craft beer brand — it’s a full-fledged social enterprise.

Listen to hear more about:

What it takes to become a Certified B Corp and why it matters
How MadTree integrates environmental and social impact into every aspect of its operations
How MadTree’s internal culture of volunteering and green values attracts talent
Lessons for emerging entrepreneurs on patience, progress, and building a vision over time

Learn more:

MadTree and their taproom locations, events, and impact stories:
MadTree Brewing, Instagram, and LinkedIn
Mad Tree’s annual tree-planting events: Let’s Grow Local
Nonprofit partners: Strategies to End Homelessness

At Flywheel Social Enterprise Hub, we love partnering with companies like MadTree that blend vision with accountability, community with commerce. Whether you’re a founder, investor, or just someone who loves seeing good business done well, learn how Flywheel supports social innovation at flywheelcincinnati.org.

On The Fly! is sponsored by First Financial Bank
Learn More at bankatfirst.com