Lance Rubin, Founder of Model Citizn and longtime CFO, thought he’d taken all the precautions necessary to protect his small business. Then, one day, he learned they’d been hacked anyway. In this episode, Lance shares how the attack happened, why it could have been worse, and what he learned from it – a rare inside look given that most organisations are reticent to disclose that they’ve been hacked at all. But, as Lance points out, how can we solve a problem if we don’t talk about it?