Send us a text Quality erections aren't just what Sherman Buildings creates—they're the foundation of a marketing strategy that's transformed rural construction since 1976. In this conversation with CEO Steve Kelling, we discover why authenticity might be the most powerful business tool you're not fully utilizing. Behind those eyebrow-raising billboards and viral social media posts lies a thoughtful approach to transparency that defies construction industry norms. "If you're just a blur in t...
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Send us a text Quality erections aren't just what Sherman Buildings creates—they're the foundation of a marketing strategy that's transformed rural construction since 1976. In this conversation with CEO Steve Kelling, we discover why authenticity might be the most powerful business tool you're not fully utilizing. Behind those eyebrow-raising billboards and viral social media posts lies a thoughtful approach to transparency that defies construction industry norms. "If you're just a blur in t...
Send us a text Ever wondered what plumbers really think when they walk into your home? Reid and Tyler—a master plumber and his apprentice—pull back the curtain on the modern plumbing industry with startling honesty. Their conversation reveals how the business of fixing your pipes has transformed into a sales-driven enterprise where technicians are monitored by AI, evaluated on upselling metrics, and incentivized to find problems you never knew existed. The duo shares jaw-dropping stories fro...
On Tap Podcast
Send us a text Quality erections aren't just what Sherman Buildings creates—they're the foundation of a marketing strategy that's transformed rural construction since 1976. In this conversation with CEO Steve Kelling, we discover why authenticity might be the most powerful business tool you're not fully utilizing. Behind those eyebrow-raising billboards and viral social media posts lies a thoughtful approach to transparency that defies construction industry norms. "If you're just a blur in t...
