In the very first episode of On Stage with Darryl Rees, I sit down with Nuno Costa, Co-Founder and Managing Director of CRANK, one of Dubai’s most exciting fitness and spin studio concepts. Nuno shares his journey from starting out as a fitness instructor to building a thriving brand that has redefined the group fitness experience in the UAE. We talk about the highs and challenges of launching a business, the importance of community in the fitness and entertainment space, and what it really takes to keep the energy alive both on stage and in business. If you’re an entrepreneur, fitness enthusiast, or simply curious about what it takes to turn passion into a brand, this episode will give you an inspiring front-row seat.