On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
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On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
The Hidden Costs of Agency Reviews with Bruno Gralpois
On Scope: The Marketing Podcast
41 minutes 50 seconds
3 months ago
The Hidden Costs of Agency Reviews with Bruno Gralpois
As the Co-Founder of Agency Mania Solutions, Bruno Gralpois specializes in empowering Fortune 500 brands to build stronger relationships with their agency partners. During an appearance on the On Scope podcast, Bruno discussed key takeaways from the ANA’s report, “The Cost of the Pitch,” specifically highlighting how agency reviews often wind up costing more than the perceived value they provide. Along with host Mike Berberich, Bruno covered why the agency review is a go-to move for brands and how it’s a misguided philosophy, what contributes to ballooning review period costs, and how to determine if your current agency model is a problem and if it’s truly time for a review. On the debut of a new segment called “Research Roundup,” ANA SVP of Brand and Media Julie Weitzner shared key findings from the Q1 2025 Programmatic Transparency Benchmark study, including some data on the improvements brands have made spending more budget on effective ad impressions and how they managed to do so. If the conversation with Bruno has you rethinking your agency review cycle, it’s time to take the next step by learning how the rest of the industry is managing agency relationships. You can do so by downloading the ANA and 4A’s Client-Agency AOR Relationship Tenure report. Find it by visiting www.ana.net/tenurereport (http://www.ana.net/tenurereport). The On Scope team wants to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net (mailto:onscope@ana.net).
On Scope: The Marketing Podcast
On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
