Olin Business School at Washington University in St. Louis
45 episodes
7 months ago
On Principle, a production of Olin Business School at Washington University in St. Louis, tells the stories of pivotal business decisions. What led to them? What were the choices? And what lessons can executives, entrepreneurs and other leaders draw from them?
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On Principle, a production of Olin Business School at Washington University in St. Louis, tells the stories of pivotal business decisions. What led to them? What were the choices? And what lessons can executives, entrepreneurs and other leaders draw from them?
When a new business concept disrupts generations of tradition and hard-earned expertise, that means confronting the pressure of customer service and marketing to guide the business toward success. How do leaders navigate new sensitivities in a legacy industry?
On Principle
On Principle, a production of Olin Business School at Washington University in St. Louis, tells the stories of pivotal business decisions. What led to them? What were the choices? And what lessons can executives, entrepreneurs and other leaders draw from them?
