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Already in 3,000 stores across the U.S., Graza has momentum rarely seen in a notoriously crowded and challenging industry.
With his groundbreaking article in The New Yorker and then a highly acclaimed book Extra Virginity: The Sublime and Scandalous World of Olive Oil, author Tom Mueller has more than anyone else exposed the dark side of the olive oil business and the need for change. And not much has -- with allegations of corruption and fraud in today’s headlines continuing to turn people away confused and distrustful. We spoke with Tom at his home in Liguria.
On Olive Oil with Curtis Cord
Already in 3,000 stores across the U.S., Graza has momentum rarely seen in a notoriously crowded and challenging industry.